Premium Cubic Zirconia
Free UK Delivery
Lifetime Guarantee
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London Designed
Ethically Made
Premium Cubic Zirconia
Free UK Delivery
Lifetime Guarantee
Secure Checkout
London Designed
Ethically Made
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Est. MMXVII · London, England
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Cubic Zirconia Fine Jewellery · London

Luxury Cubic Zirconia
Jewellery Designed
in London

High-brilliance, ethically made cubic zirconia jewellery crafted for everyday luxury. Real design. Real craftsmanship. Accessible price.

Discover

Early Access Drop

New Collection

Register your interest to receive early access before the public release.

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Available Now — Shop Below
Fine Jewellery
London Designed
Ethically Sourced
Gold & Silver Settings
Premium CZ Stones
Premium Cubic Zirconia
Lifetime Guarantee
Fine Jewellery
London Designed
Ethically Sourced
Gold & Silver Settings
Premium CZ Stones
Premium Cubic Zirconia
Lifetime Guarantee
AAA Cubic Zirconia
We use only top-grade AAA cubic zirconia — cut and polished for maximum light refraction and diamond-level brilliance.
Lifetime Guarantee
Every EBW piece carries our lifetime craftsmanship guarantee. If anything is ever wrong, we make it right. No questions.
Free UK Delivery
Every order ships free within the UK. International delivery available. All orders arrive in our signature EBW packaging.
London Designed
Every piece is designed in London. We work with skilled craftspeople who share our obsession with detail and quality.

Material Guide

Why Cubic Zirconia
is the Right Choice

We are proudly a cubic zirconia jewellery brand. Not because we cannot afford diamonds — but because we believe CZ is the smarter, more ethical, more accessible choice for modern luxury.

Optically IdenticalAAA-grade cubic zirconia is cut to the same angles as diamonds. To the naked eye, they are indistinguishable.
Zero Mining ImpactCZ is lab-created — no mining, no environmental damage, no ethical compromise. Completely clean.
Exceptional ValueYou invest in the design, the craftsmanship, and the brand — not a geological accident. The savings are real.
Our CommitmentWe will always be transparent about our materials. CZ is what we use. We are proud of it.
Full Material Guide
PropertyNatural DiamondEBW Cubic Zirconia
Optical BrillianceExceptionalExceptional
Hardness (Mohs)108.5
Ethical SourcingVariableAlways Clean
Environmental ImpactHigh (mining)Zero
Price PointPremiumAccessible
CraftsmanshipExcellentExcellent
GuaranteeVariesLifetime

Heritage & Vision

London Designed.
CZ Done Right.

We believe luxury jewellery shouldn't require a compromise between quality and price. Our cubic zirconia pieces are designed in London, crafted with precision, and built to last.

Our Full Story
EBW.London atelier

Inner Circle

Invitation Only

Early access. Reserved pieces. Studio events. By invitation only.

Early Access
New collections 48hrs before public.
Reserved Pieces
Held exclusively for members.
Studio Events
Private London studio evenings.

Client Stories

Words of Distinction

4.9
Based on 214 verified reviews
Verified Purchase

"My engagement ring stopped strangers in the street. I've never experienced this level of craftsmanship from a British brand."

Sophia R.
London, UK
Purchased: Solstice Solitaire Ring
Verified Purchase

"Commissioned a bespoke necklace for our anniversary. The process was seamless. The result is something I will treasure for life."

James H.
Edinburgh, UK
Purchased: Celestial Pendant
Verified Purchase

"The bracelet arrived in the most beautiful packaging. The piece itself is flawless. EBW.London has a customer for life."

Nadia F.
Dubai, UAE
Purchased: Aurora Tennis Bracelet
Verified Purchase

"The attention to detail on the Eclipse Ring is extraordinary. It photographs beautifully — in person it's even more stunning."

Charlotte M.
Paris, France
Purchased: Eclipse Pavé Ring
Verified Purchase

"I wear the Aurora bracelet every single day. Three months in and it still looks as perfect as the day it arrived."

Isabella K.
New York, USA
Purchased: Aurora Tennis Bracelet
Verified Purchase

"Customer service was as exceptional as the jewellery. A free resize handled swiftly and perfectly. True luxury service."

Marcus T.
Zurich, Switzerland
Purchased: Solstice Solitaire Ring
+

EBW.London

The Collections

Premium cubic zirconia jewellery. London designed. Ethically made.

Free UK Delivery
Lifetime Guarantee
AAA Cubic Zirconia

Our Story

Crafted with Purpose

Cubic Zirconia Fine Jewellery · London

The Beginning

EBW.London was born from a simple but powerful conviction — that truly extraordinary jewellery should not require a trip to Paris or a six-figure budget. Founded in London in 2017, we set out to create a Maison that honours centuries of gemological tradition while speaking the language of the modern world.

Every piece begins as a conversation. Between our designer and the rare stone they have selected. Between the artisan and their tools. Between the piece and the person it is made for. That dialogue — unhurried, obsessive, uncompromising — is what separates EBW.London from everything else.

We source premium cubic zirconia and coloured gemstones through fully traceable, certified suppliers. We use recycled 18K and 22K gold. We back every piece with a lifetime guarantee — because heirloom quality should last a lifetime.

What We Stand For

Our Values

01
Ethical Sourcing
100% premium cubic zirconia. Fully traceable gemstones. Recycled precious metals. We know where every material comes from — and we can prove it.
02
Master Craftsmanship
Each piece is made by hand by artisans who have spent decades mastering their craft. No shortcuts. No compromises. No exceptions.
03
Lifetime Promise
Free resizing, cleaning, and restoration for the lifetime of your piece. We stand behind every creation we make — for you and those who inherit it.

The People

Meet the Team

DE
Daniel Eels
Co-Founder
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SB
Simeon Blakeley
Co-Founder
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CW
Caleb Woodhams
Co-Founder
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Get In Touch

We'd Love to Hear from You

Send a Message

Whether it's a product question, a bespoke commission, or simply hello — we are here.

Studio & Showroom
EBW.London
14 Bruton Street
Mayfair, London W1J 6QA
Studio Hours
Monday – Friday: 9am – 6pm
Saturday: 10am – 4pm
Sunday: By appointment
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